It is likely that your start-up will need a website and if so, you have a few options. You could do it yourself or use a web designer.

If you do it yourself using a template from a website builder such as Wix, Squarespace or Weebly, and spend time learning the skills you need, you will have saved yourself the cost of a web designer and gained valuable skills. If you decide to use a web designer, you will have more time to focus on your startup, but please read the advice in Section 10: Defining Your Brand, before proceeding.  I have met too many businesses that were disappointed with their costly and ineffective website because they chose the wrong designer or didn’t communicate their needs adequately.

I opted for a DIY site because unless you pay a hefty sum, your web designer will probably use a template anyway. I also had the time and the curiosity to learn so it seemed right for me. But the next question was, which template to use? I wish I had read a post like this before choosing, because I didn’t know what I didn’t know! I just believed what I read on one or two popular sites. So, here are a few pointers which may help you choose.